Social Media for Mass Notification at Schools

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Pros, Cons & Alternative Options

Does your school or district send mass notification updates via social media during an emergency situation or incident? You may post on Facebook aboutsocial media road closures due to flooding, or that school is postponed due to snow, or even to alert parents that the school was temporarily under lock down because of something going on in the immediate area. Although there are some positive reasons to use social media for mass notification in a school setting, there are also negative effects that could happen.

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